Indian apparel brand Styched has expanded into the UAE and debuted ‘The Styched Collective’ as its dedicated e-commerce store for the region. The brand...
Sports brand Puma has signed a multi-year deal with the Athletics Federation of India (AFI) as its official kit sponsor. Puma partners with Athletics...
Translated by Roberta HERRERA Published May 17, 2024 Expanding its extensive list of collaborations, Bershka taps into the world of soccer with a new...
Reliance Trends has launched new Trends Footwear stores in Kondotty in Kerala and Thirupur in Tamil Nadu. The new openings bring the retailer’s footwear...
International fashion and lifestyle retail business Apparel Group has joined forces with Flipkart’s fashion arm Myntra to expand inner wear and lifestyle brand Victoria’s...
Nykaa’s new collaborative bridal campaign, featuring brands including MAC Cosmetics, has garnered over 3.6 million views on YouTube after its two films received 1.24...
Udaipur-based direct-to-consumer fashion brand Beyoung plans to expand its retail presence with the launch of 100 new offline stores during the current financial year....
Eyewear brand Vogue Eyewear has collaborated with Bollywood celebrity Taapsee Pannu to launch new campaign ‘Keep Playing’, which encourages viewers to embrace each moment...
Modi Enterprises plans to take its beauty brand Colorbar public in the coming three years. Modi Enterprises plans to continue to expand Colorbar across...
E-commerce enablement SaaS platform Unicommerce has announced that its post-shipment journey solution UniShip has enabled direct to customer brands to reduce their order returns....