Malabar Gold names Alia Bhatt as brand ambassador

Leading jewellery retailer Malabar Gold & Diamonds has named actor Alia Bhatt as their new brand ambassador. 

With this association, Malabar Gold aims to widen its reach in the global markets and strengthen their presence in existing markets.

Commenting on her association with the brand, Alia Bhatt in a statement said, “Having witnessed first-hand their acceptance amongst Indians and Indian sub-continental audience, I am humbled to be a part of the Malabar family. As Malabar Gold & Diamonds gears up to execute their ambitious expansion plan, I earnestly look forward to working closely with them to further their reach amongst jewellery lover’s world-over.”

M P Ahammed, chairman of Malabar Group added, “We are very excited to welcome Alia Bhatt into the Malabar Family. Our goal is to be crowned as the World’s largest jewellery retailer by crafting, promoting, and selling jewellery that is an intersection of Indian art, culture, tradition, heritage and Alia Bhatt, both as an actor and as a person, perfectly represents what we are striving to achieve.”

Malabar Gold currently has a network of over 310 outlets across 10 countries and claims to be the 6th largest jewellery retailer in the world.