Men’s and women’s apparel brand Beverly Hills Polo Club has launched a new shop in shop inside the Shoppers Stop store in Salt Lake, Kolkata. The polo inspired brand has also revamped its exclusive brand outlet in New Delhi’s Vasant Kunj.
“Presenting Beverly Hills Polo Club’s newly revamped store at DLF Promenade, Vasant Kunj,” announced Apparel Group India Private Limited on Linkedin, sharing photos of the reworked outlet. “Visit the store to shop your favourite styles from the latest collection!”
The Beverly Hills Polo Club store now features an open façade with technological features such as a digital screen on the right hand side to showcase the label’s promotions and latest collections. The brand’s men’s and women’s apparel collections are available to shop in store and the outlet also boasts a segment dedicated to footwear.
Beverly Hills Polo Club took its India shop in shop total to five with the opening of its retail touch point in Shoppers Stop Salt Lake. The brand has previously launched shop in shops in Shoppers Stop stores in Chandigarh, Ahmedabad, Hyderabad, and Mumbai with retail giant Apparel Group India Private Limited. Shop in shops increase brand visibility and help to introduce it new customer demographics.
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