Laneige signs Sara Tendulkar as brand ambassador

Laneige, a Korean beauty brand from the Amorepacific Group has signed Sara Tendulkar as its brand ambassador for the Indian market.

With this association, Sara Tendulkar will be seen endorsing Laneige products through various campaigns to widen the brand’s reach in the country.

Commenting on her association, Sara Tendulkar in a statement said, “As someone with a biomedical background that makes way for a keen understanding of quality as well as a personal passion for skincare, I admire the brand’s commitment to innovation and have been using their products for quite a while. It brings me immense excitement and humility to partner with Laneige, as their core belief in the radiance of each person’s unique individuality resonates deeply with me.”

Paul Lee, managing director country head of Amorepacific India added, “Laneige proudly announces Sara Tendulkar as its brand ambassador, embracing her vibrant energy. Sara symbolizes the modern, self-assured youth advocating that beauty transcends mere appearances. With Sara onboard, Laneige aims to connect with a broader audience.”

Laneige had entered the Indian beauty market through a partnership with multi-brand beauty retailer Nykaa in 2018.