Nautica names Ayushmann Khurrana as brand ambassador

Global lifestyle brand Nautica has onboarded Bollywood actor Ayushmann Khurrana as its new brand ambassador for the Indian market.

Khurrana will feature in the brand’s latest spring summer collection campaign launched nationally across mediums, including, print, outdoor, social media, and leading digital platforms.

With this association, Nautica aims to tap into the actor’s popularity and widen its reach with its target audience across the country.

Commenting on the association, Ayushmann Khurrana in a statement said, “I’m happy to represent a legacy brand like Nautica. Its philosophy and ethos resonate deeply with me. The new summer collection is an ode to adventurous men, blending contemporary trends seamlessly into its designs. My style seamlessly syncs with Nautica, and I’m excited to bridge the gap between the brand and its audience.”

Venu Nair, chief of strategic partnerships and omni channel at Myntra added, “With Khurrana on board, we are confident Nautica’s brand presence will augment further, connecting with the brand’s target audience, which coincides with the actor’s dedicated fan base.”

Flipkart Group has the licencing and distribution rights of the Authentic Brands Group-owned brand Nautica in India. It is available in physical stores and online on Myntra, Flipkart.